When it comes to building brand recognition and loyalty, promotional products are definitely the way to go. From car wraps to ballpoint pens, these products easily drum up interest in your company as you go about your day. You can even give the promo products to your clients as free gifts, helping spread word about your company far and wide. If that sounds like just what you need for your Huntsville business success, use this guide to learn all you need to know.
Why Use Promo Products for Advertising
As you put your website, social media channels, and business cards to work for your company, you might wonder why you should add promo products to the mix. The truth of the matter is that advertising with promotional products brings many excellent benefits your way, such as:
Flex Your Creativity
Promotional products allow you to roll out the creativity as you dream up the perfect way to advertise your business. You can add a unique flair to each marketing campaign as a result, making your company the talk of the town.
Get Social Proof
As your prospective and current clients use your promotional products, their perceived backing of your company will serve as powerful social proof. Trust in your brand will undoubtedly increase as your promo items speak to your commitment to quality service.
Stay in Budget
Promo products are exceedingly affordable overall, often costing a fraction of other marketing materials. In fact, they’re likely to pay for themselves – and then some – as you show off or hand out each item.
In the end, all these benefits come together to bring more leads your way without breaking the bank. You can then enjoy much better brand awareness and loyalty, especially as you nurture each lead.
Common Types of Promotional Products
No matter your industry, you can easily find promo products that align with your business goals. If you are in the tech field, then you might want to hand out branded USB drives with the lanyards to match. Companies focused on eliminating stress may prefer noise-cancelling headphones, aromatherapy putty, and spiral notebooks emblazoned with their company name instead.
Other promo product ideas include:
- Powerbanks
- Bluetooth speakers
- Wireless charging stands
- Lap blanket
- Tote bags
- Water Bottles
- Sunglasses
- Stress balls
- Ballpoint pens
Car wraps are great for practically any and every industry imaginable. As you drive around town, the vivid car wraps will capture the attention of passersby with ease, encouraging them to give your company a call.
Best Ways to Advertise with Promo Products
You have two main choices when advertising with promotional products: Hand them out or use them yourself. Oftentimes, it’s best to do both, so you can put the items out into the world as much as possible.
If you want to hand out your promo items, consider:
- Putting an advertisement for the promo products on your social media pages
- Asking to add them to goodie bags made for local trade show attendees
- Offering them to your prospective and current clients with every interaction
- Leaving the items with a local business partner who wants to hand them out
- Adding a promo product sign up page on your website and mailing them
Then, just use the items yourself wherever you go. Before long, you’ll have plenty of leads coming your way from the promotional items alone.
Ready to Create Your Promotional Products?
If you’re ready to create your promotional products, you’ll need to partner with a skilled design and manufacturing team in Huntsville, like First Impressions. Through that collaboration, you’ll get to create branded car wraps, Bluetooth speakers, and everything in between for your business.
To get started, you just have to select your preferred items, provide your brand information, and weigh in on the customization details. Their team will handle the rest, and then ship out the items to your doorstep as soon as they’re complete.
